Tamron will be releasing its own version of a popular all-purpose lens with the SP 24-70mm F/2.8 Di VC USD. The lens company has said that this lens will feature a full-size high-speed standard zoom, VC (Vibration Compensation) image stabilization and USD (Ultrasonic Silent Drive). With this lens, Tamron will use a high-grade glass for the three LD elements and three glass molded aspherical lenses...

Olympus has shipped its first micro four-thirds lens with electronic zoom — the M.Zuiko Digital ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm). Its main features include a 4.2x zoom ratio and a dust- and splash-proof body. In macro mode, focusing is pushed between 8 and 20 inches for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent)...

Lensbaby has announced the 80mm Edge 80 optic—the latest addition to its Optic Swap System. Compatible with the Lensbaby Composer Pro, Composer, Muse, Scout and Control Freak, the Edge 80 transforms these models into a tilt lens. Like the Lensbaby Sweet 35 Optic, the Edge 80 features Lensbaby's internal 12-blade adjustable aperture and has an aperture range of f/2.8 to f/22...

Schneider Optics has added a 2X Tele lens to its iPro Lens System, which enables users to capture professional photographic still and video imagery with the iPhone 4 and 4S. With this new lens mount, phone users will be able to extend their focal length to about 60mm (35mm equivalent). The iPro System features a black iPhone case with a bayonet mount to allow iPro lenses to be quickly mounted and interchanged...